Prospecting playbook
FSBO Scripts: What to Say to a For Sale By Owner
The first call, the door knock, the commission objection, and the six-week follow-up.
Read the scriptsProspecting playbook
Expired Listing Scripts That Do Not Sound Like Every Other Call
The first call, the price conversation, and the listings you should refuse.
Read the scriptsListing playbook
The Price Reduction Conversation, Word for Word
Set the trigger on day one so the reduction is a plan, not a fight.
Read the scriptsBuyer playbook
The Buyer Consultation Script: Qualify Before You Drive
One hour at the table saves forty hours in the car.
Read the scriptsTransaction playbook
The Low Appraisal Playbook: What to Do in the First 24 Hours
Both phone calls, the five ways out, and a rebuttal that gets read.
Read the scriptsListing playbook
Listing Presentation Objections: Twelve Answers Worth Memorizing
Commission, the higher price quote, the relative in the business, and the stall.
Read the scriptsNew agent playbook
The First-Year Agent Plan: Your First 90 Days, Written Down
The 90-day checklist, the daily schedule, and the money math nobody explains.
Read the scriptsDistressed property playbook
REO and BPO Checklist: How to Get and Keep Asset Manager Work
How assignments are awarded, and the reporting habits that keep them coming.
Read the scriptsDistressed property playbook
Short Sale & REO Script Book
Distressed seller calls, loss mitigation, cash for keys, and asset manager intros.
Read the scriptsHow to actually use these
- Read one out loud ten times before you use it on a live call. Scripts fail because they sound read, not because the words are wrong.
- Change the words that do not sound like you. Keep the order of the questions — that is the part doing the work.
- Every playbook has a printable PDF. Put it on the passenger seat, not in a folder.
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Training material only. Prospecting, commission disclosure, agency, and distressed property rules vary by state, brokerage, and servicer — confirm requirements in your own market before using any script.